Electronic Gaming Technologies Provider
Problem
The company launched their website in 2006, but never managed to rise above the noise of the Internet to achieve a significant ranking in any major search engine. The lack of a serious search engine strategy was crippling the company's bottom line.
Solution
Eastern Chamber was commissioned to enact a comprehensive search engine strategy that would increase site traffic, search referrals, and customer acquisition. Our solution was customised to their corporate business objectives. Eastern Chamber put the company's current website through our thorough audit process and at the same time researched the key search terms within the electronic gaming industry. Eastern Chamber developed and implemented an optimisation strategy based on those key search terms, monitored performance throughout the development process, and refined the search engine and user query behavior.
Results
As a direct result of the Eastern Chamber search optimization strategy, site traffic increased 2500% in six months. The conversion rate per visitor increased by 200%. That adds up to a five-fold increase in web-driven business.
The site now dominates top-10 positions on every key search term on every major search engine. It has become a market leader in its field.